Demand Side Audit

3 days outside-in diagnosis of how demand has shifted, how companies are responding to emerging business opportunities and how you can evolve your product & service portfolio to generate growth

Agile Innovation Training is a 2-day interactive training for 10-15 participants helping them to
  • Understand how Agile enables organizations and teams to innovate in a fast-paced competitive environment and
  • Grasp the Agile mindset by providing a sound theoretical background – mixed with engaging exercise to gain your first hands-on practical experiences.
Recommendation for participants selection:
  • Voluntary registration
  • One product, service or project team that is about to kick-off a new innovation project

What do you get with a Demand Side Audit?

2 people Frontira team (research expert & strategy consultant) delivering:

  • Understanding of how demand is changing, impacting market size and the implications for your business
    • Concrete recommendations for improvement of current product/service offering
    • Concrete recommendation for product & service innovation opportunities
  • Comprehensive report with all research findings
  • 2 hour workshop with Frontira team

What do you get with a Remote Design Sprint?

3 people Frontira team (research expert, product designer & strategy consultant) delivering a tested prototype of a digital product or service idea:

  • Protoype
  • Customer Feedback
  • Presentation outlining idea and business model
  • Roadmap and recommendation for next steps

Why is a Demand Side Audit important?

10 years of digital product, service e-commerce adoption just happened in 3 months.

Companies need to understand this rapidly changing market environment and adapt the way how they define, build and scale digital products and services.

US e-commerce penetration, %

Source: Bank of America; Forrester Analytics; ShawSpring Research; US Department of Commerce; Mckinsey analysis

Digital Products & Service are the new growth drivers across categories

75 percent of consumers have tried a new brand, or different way of shopping during the pandemic.

Source: McKinsey; Understanding and shaping consumer behavior in the next normal

Digital Adoption Rate, by Industry

Source: Mckinsey; Europe’s digital migration during COVID-19: Getting past the broad trends and averages

Build fast solutions that engage customers and will develop further over time.

Using a human centered approach, guided by the principles of behavioral design, we build products and services that are customer centric and empathetic to customer needs.

The Frontira Design Sprint develops and tests a new product or service for desirability, feasibility and viability.

desirable feasible and viable diagram for growth

Define how to turn customer, business and technology insights into opportunities.

Desirable

How are customer needs and expectations changing and what opportunities do this pose?

Feasible

What technologies and capatilities can be applied to delivering new customer value?

Viable

Can the opportunity become a sustainable business?

Why is having a Design Sprint important?

79% of new digital products and service initiaties fail
42% fail to ...
Define

Business model that connects customer needs with business and technology ambition

19% fail to
Build

Customer centric and iterative design & development

17% fail to
Scale

Scaling with data driven approaches and experimentation

Design Sprint is a unique five day process for validating ideas and solving big challenges through prototyping and testing ideas with customers.

“The ‘greatest hits’ of business strategy, innovation, behavioural science, and more — packaged into a step-by-step process that any team can use.”

Covid-19 has accelerated the adoption of digital products and services across all categories.

Consumers and businesses have changed their priorities and purchasing behavior.

Demand side shifts will reshape existing markets and create emerging business opportunities.

Companies struggle to define a solid business model for new products and service

Throughout the development process they fail to incorporate customer testing and feedback loops

How does a Demand Side Audit work?

Briefing Call

BEFORE THE AUDIT
  • Align on customer segment, product & service portfolio and geographic market
  • Onboarding on clients specific needs and wishes

Shifting demand

DAY 01
  • Analysis of post covid-19 market size
  • Definition of most important demand shifts

Best practices

DAY 02
  • Discovery of cross industry best practices
  • Deep dive on selected product & service evolution

Opportunity areas

DAY 03
  • Generation of product & service growth opportunities based on shifting demand
  • Outline of execution roadmap

Findings

AFTER THE AUDIT

2 hour remote workshop to discuss research findings and recommendation

  • Presentation of audit findings and recommendation
  • Discussion about next steps

How does a Lead Generation Audit work?

Briefing Call

BEFORE THE AUDIT
  • Onboarding on clients specific needs and wishes

Shifting demand

DAY 01 AUDIT
  • Audit of existing digital marketing funnel, KPIs and channels to identify opportunities for significant performance improvements
  • Generate a list of experiments to generate growth and set priorities

Best practices

AFTER THE AUDIT

2 hour remote workshop to discuss research findings and recommendation

  • Presentation of audit findings and recommendation
  • Discussion about next steps

How does a Design Sprint work?

Briefing Call

BEFORE THE SPRINT
  • Align on Design Sprint setup and goals
  • Onboarding on clients specific needs and wishes

Shifting demand

DAY 01

Map out the problem and pick an important area to focus.
We define and prioritize the challenges, set a common goal and discover opportunities in the customer, market and technology context

Best practices

DAY 02

Sketch out competing solutions on paper.
Based on our findings during the understand phase we generate product & services ideas that are desirable, feasible and viable

Opportunity areas

DAY 03

Make decisions and turn your ideas into a testable hypothesis.
We curate and vote on best solutions and define a clickable mock-up with a storyboard.
(2 hour client call)

Findings

DAY 04

Hack together a realistic prototype.
Our product designer takes care of building the clickable prototype while a product specialist sets up the user tests.

Findings

DAY 05

Get feedback from real live users.
We test the prototype with 5 to 8 potential users and create clear next steps based on their feedback.
(2 hour client call)

How does an Agile Innovation Training work?

Briefing Call

BEFORE THE TRAINING
  • Align on training objective, participants and logistics

Training Day 1

DAY 01
  • Context And Challenges Of The Competitive Environment
  • Understand how digital companies develop new offers
  • Strategic innovation framework
  • Agile Mindset: Agile (Business) Manifesto, Values and Principles

Training Day 2

DAY 02
  • Agile Methods: Scrum, Kanban and Sprints
  • Agile Sprint Guide to launch agile team
  • Practical guide to start an MVP (minimum viable product) project
  • Important success metrics for evaluating innovation projects

Evaluation & Feedback

DAY 05

1 hour remote session for evaluation and feedback

  • Ask participants for NPS and feedback
  • Retrospective with training organizers

What questions a Demand Side Audit answers to?

“How will covid19 impact my market in 2021?”

“How will covid19 impact my market in 2021?”

“How will covid19 impact my market in 2021?”

Talk to one of our experts about the Demand Side Audit

Get to know more about how we can help you with this or another service.
Schedule a 30 minute call with us.

Soma László

Business Development
Manager

Your challenges keep you up at night?
This is how we can help you:

Demand Side Audit

3 days outside-in diagnosis of how demand has shifted and how you can evolve your product & service portfolio to generate growth.

Read more

Remote Design Sprints

Remotely build and validate products and services that engage customers in just 5 days. Minimize risks. Maximize benefit.

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Lead Generation Audit

1 day audit to increase your customer acquisition and conversion rate. From digital marketing to customer journeys and lead magnets.

Read more

Agile Innovation Training

Innovate like a startup. Enable your team to compete in a fast pace environment. All in a 2 day interactive training that will save you months.

Read more