Client
Austria’s Digitalization Starts At Home
Smart home
The first steps to creating a solution to a challenge is to first understand the project challenges and scope and to clearly define important key questions.
CHALLENGE
Create a success case for agile product development to promote a company-wide agile transformation, with digitalisation being the key driver.
outcome
Fully functional product built within 11 months – including portfolio development, marketing, IT etc. (down from average time-to-market of 2+ years)
Project
We first had to research, identify and select the right opportunity spaces to digitalise Austria to develop a sustainable business model to realise goals of bringing a new Customer Value Proposition to life, and to finance and deliver profit to shareholders to create a success case for agile product development to promote a company-wide agile transformation, with digitalisation being the key driver.
What we did
- Innovation Engine set-up
- Agile coaching & facilitation
- Innovation strategy & business model consulting
- Ongoing customer research & innovation strategy consulting
- End-to-end support from ideation to implementation (agile product development & launch)
Results
As of now, A1 Smart Home is the smart home supplier in Austria with the biggest number of paying customers. We helped A1 reduce churn through increased loyalty due to new smart home offer for existing customers.
Increased A1 customer base – more than 25% of Smart Home customers acquired were not previous A1 customers. The Agile team is now permanent and working on new releases, plus more Agile teams are now tackling other concepts under the innovation opportunity of the home.